Not every player I build clubs for is greatly sensitive to Club Feel. But almost all are to some extent. I am now midway into a fitting with a good player who is very sensitive to the desire to feel the clubhead. And about to start a fitting for a player who I know needs clubs that are a lot longer than normal......and for him Feel may be more important that for "standard" length players.
Feel is the Bottom Line of a golf club. I believe that if a club does not feel good in your hands you will never truly hit it well. When I do fittings I am constantly asking how one club feels vs another test club and I weigh highly what players tell me about feel.
What affects club feel? Just about everything! For sure the club MOI or swingweight are a measure of feel - and these are influenced by head weight, shaft weight, club length, and club flex.
I do not think it is easy to quantify what makes one club "feel" better than another - but that does not mean that finding the right feel for a player is not perhaps the most important thing that a professional clubfitter can do.
Tony
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